SUMMARY OF ROLE The SME Product Development Manager is responsible for the development, enhancement, and management of SME banking products across Retail Branches and Digital Channels. The role focuses on driving sustainable growth, customer acquisition, and revenue generation through innovative product solutions tailored to the SME segment. The incumbent will collaborate with sales, marketing, and support teams to ensure strong market positioning and customer satisfaction.
KEY RESPONSIBILITIES
Product Development & Management:
Develop and enhance SME banking products and propositions to meet customer needs and market trends.
Drive customer-led solutions, ensuring a strong value proposition and competitive product offerings.
Oversee the product lifecycle, including launching, monitoring, and upgrading products.
Sales & Business Growth:
Support sales teams in achieving SME banking growth targets through effective product positioning.
Ensure strong cross-selling of SME products to existing and potential customers.
Maintain effective collaboration with relevant business units to maximize sales opportunities.
Market Analysis & Strategy:
Analyze SME market trends, competitor offerings, and customer behavior to identify business opportunities.
Develop and implement SME segment strategies in alignment with the Retail Banking Strategy.
Work with insurance partners and external stakeholders to enhance product value.
Training & Support:
Conduct training programs for branch staff and sales teams to enhance their SME product knowledge.
Ensure continuous product support and sales enablement tools for frontline teams.
Customer Experience & Service Excellence:
Champion the delivery of seamless and trusted customer service to enhance retention and loyalty.
Define and improve SME product features and related processes to optimize customer experience.
Monitor marketing performance and suggest strategies for differentiation from competitors.
Process Innovation, Automation & Digitalization:
Drive continuous process improvement through innovative, automated, and digital solutions once required
Business Control & Governance
Ensure adherence to the bank's policies, regulatory requirements, and industry standards in all operational activities.
Self/People Development & Continuous Learning:
Continually update oneself through knowledge acquisition, on-the-job training, or project involvement; advocate and support others to do the same.
EDUCATION & EXPERIENCE REQUIREMENT
Education: Bachelor's degree in Marketing, Business, Finance, or a related field.
Experience: Minimum of 7 years of experience in banking, within SME product development.